And there’s maybe more logic to officiating criticism that comes from a player or coach than from a team’s Twitter account with a player or a coach, it’s clear at least who’s saying it.īut it’s also worth keeping in mind the duality of a team Twitter account. And it’s notable that those kinds of fines do not prevent all officiating criticism there’s plenty that players and coaches can say without being fined, and they can also say whatever beyond that they want, they’ll just get fined for it. Players in many leagues (including the NFL) can get fined for criticizing officiating, and so can coaches and organizations, and there’s some logic to that officials take a whole lot of heat in the first place, and attacks from players, coaches, and teams don’t help. In general, there would seem to be some drawbacks to an official team account taking positions on officiating rulings. But the point the account is trying to make criticizing this call is still quite clear. So maybe the “expressing displeasure through a series of emojis” approach is a way to get across the feelings of the team (well, specifically, the individual or group running the Twitter account on gameday teams don’t have feelings) about this call without using words. And perhaps there’s an NFL prohibition on that. Here’s the play itself and their tweet of it:Ī notable element of this is that there aren’t any particular words in these tweets saying that this was a bad call. However, they mostly did that with emojis rather than words. And that’s what the Tennessee Titans’ account offered Sunday after a touchdown from receiver Julio Jones was called back on review. Some accounts tweet about individual plays more during a game, some focus more on particular engagements with fans, and some even go entirely quiet if things aren’t going well ( we do not recommend that approach).īut a particularly rare thing to see is significant and repeated criticism of officiating decisions. There are some similarities seen in most team accounts regardless of league or sport (score updates, tweets of key clips, lots of excitement when the team does something well), but there are also some notable team-to-team differences in voice and approach (as you’d expect professional sports franchises aren’t a monolith, and neither are the people who work for them). Following team social media accounts on gamedays can sometimes be interesting.
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